As with the lighthouse above, getting a little navigational guidance can help assure you reach your business destinations.

Are you getting the audience traction you expect?                                  

Is your engagement targeted and relevant?                                             

Are your solutions achieving the market results you need?

Razorbill Marketing and Strategy LLC advises on solution targeting and management, with a heavy focus on improving engagement and response. Achieving success depends on target audience transparency, unique competitive positioning, resolved barriers to adoption, and clear, compelling calls to act.  As consumers, we receive thousands of message impressions every day.  Targeting and relevance cut through the clutter to drive the responses you want.  Razorbill's unique combination of product strategy expertise and data-driven marketing help to ensure success.

Services:

• Market and audience assessment, segmentation and sizing, product strategy
• Current gaps and opportunities
• Competitive assessment
• Solution positioning for unique advantage
• Solution engagement roadmapping
• Go2market planning

Key markets:

• B2C direct and targeted, cross-channel outreach
• B2B solution development

B2C Marketing - Target Marketing Strategies

Consumer message positioning is often built on mass campaigns, versioned to a limited number of personas. As consumers, we don't react to good marketing by thinking, "They know my persona", but rather, "They know me". Successful engagement requires a deeper relationship, intelligently leveraging data collected from many sources, to truly personalize the call to action.

• Targeted promotion and positioning strategies to drive engagement and optimize results
• Segmentation and CRM strategies to improve promotional relevance
• List sourcing tactics for high potential prospects
• Testing and modeling plans that boost ROI of campaigns
• Trigger programs that respond to consumer actions and life events
• Cross-channel optimization, digital conversion
• Applied strategies and tactics for Consumer Health Engagement

B2B Product/Service Development                                

B2B solution providers often focus on product or service, more so than on the markets they serve.  Truly successful organizations solve business problems for their clients, offering their products and services in vertically relevant solutions.  Establishing vertical relevance is critical.

We offer formal processes for moving concepts - through development - to successful launch

• Market assessment, Voice of Customer (VOC) collection and interpretation
• Business requirements definition, market demand validation
• Competitive environment framing, to create unique solutions
• Product and service positioning, value props that stand out and map solutions to business market needs
• Financial modeling, options assessment
• Product roadmap creation
• Go2market planning, channel assessment, marketing plans

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